Google Analytics是網站流量分析的工具,運用Javascript tracking code來追蹤網站的訪客,
一旦訪客開始瀏覽你家網站頁面(含有Javascript code), GA便能收集所有訪客相關性資料,比如:
Dimensions維度類別: 性別:女, 年齡:20-29, 地區:台灣, 登入頁面:臉部保養產品頁,
Metrics: 停留時間:1分30秒,瀏覽頁數:3頁, 轉換率:0
Dimension維度類別:作為資料分類使用,如甲乙丙丁班別
age/sex/location/device/browser/landing page/source&medium等更多的維度
Metric指標數值:作為量化數值,如計數或百分比
sessions(工作階段)/users(使用者)/duration(停留時間長度)/pageviews(瀏覽頁數)/bounce rate(跳出率)/conversion rate(目標轉換率)等更多的指標數字
Google Analytics 的基本購物程序 ( basic purchase funnel)觀念,這是GA在報表中常使用的三大類指標
Acquisition(客戶開發): 工作階段 / %新工作階段 / 新使用者
Behavior (行為): 跳出率 / 單次工作階段頁數 / 平均工作階段時間長度
Conversion(轉換) 目標轉換率 / 目標達成 / 目標價值
Unit 1 測試題
1. Google Analytics can collect behavioral data from which systems? (select all answers that apply)
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet
Google Analytics是網站流量分析的工具,可收集有網路連結的平台/系統的訪客資料
2. To track website behavior data with Google Analytics, which steps will you need to complete? (select all answers that apply)
Install Google Analytics software on your desktop
Create an Analytics account
Add the Analytics tracking code to each page of your site
Download the Analytics app
記得去申請GA帳號,並將GA tracking code追蹤碼置入每一個網頁
3. The Analytics tracking code can collect which of the following? (select all answers that apply)
How many users visited a page
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
GA能收集:訪客人數/瀏覽器語言&類型/ 使用裝置&作業系統等相關資料
4. When will Google Analytics end a default session?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
one session 預設值(default): 當訪客在網站內沒有任何的動作超過30分鐘,一個工作階段就結束(逾時結束)
5. Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.
True
False
filter(過濾器)設定條件,資料經處理後,就不能再復原或改變
可在"View 資料檢視"層級中作設定filter,
filter功能可用來exclude內部IP 或 限定北美地區
比如: filter設定北美地區, 那麼就不會出現其他區域的資料
6. Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
GA帳戶是Hierarchical Structure階層結構,管理權和編輯權為分別獨立設定:
Account帳戶 > Property資源> View資料檢視
7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.
True
False
具有Account帳戶的編輯權限,也同時具備Property資源 & View資料檢視的編輯權限
只有View資料檢視的編輯權限,則只能在View資料檢視內編輯
8. To find your Analytics tracking code, which sequence of steps should you follow?
“Admin” tab > “Tracking Code” > “Tracking Info”
“Admin” tab > “Tracking Info” > “Tracking Code”
“Reporting” tab > “Audience Reports” > “Tracking Code”
“Audience Reports” > “Settings” > “Tracking Code”
在GA介面,點選Admin(管理員),
在Property資源下,點選Tracking Info(追蹤資訊),即可取得Tracking Code(追蹤碼)
9. To use Analytics to track user behavior on your website, what must you add to each page of your site?
PHP tracking code
Google Analytics account number only
Google Analytics tracking code
A permissions button
Google Analytics是網站流量分析的工具,運用Javascript tracking code來追蹤網站的訪客
點選Admin(管理員), 在Propery下,點選Tracking Info(追蹤資訊),即取得Tracking Code(追蹤碼)
10. Where in the HTML of your webpage should you place Analytics tracking code?
Just after the opening <head> tag of your website
Just before the closing </head> tag of your website
Just after the opening <footer> tag of your website
Just before the closing </footer> tag of your website
This is the Global Site Tag (gtag.js) tracking code for this property. Copy and paste this code as the first item into the <HEAD> of every webpage you want to track.
11. New views can include website data from before the view was created.
True
False
GA帳戶是Hierarchical Structure階層結構,管理權和編輯權為分別獨立設定:
Account帳戶 > Property資源> View資料檢視
View資料檢視,必須先行設定後,GA才能開始收集處理資料,無法包含設定之前的資料
12. If you delete a view, account administrators can recover the view using the “trash can” function within how many days?
35
65
95
125
Account帳戶的管理權限人員,可在35天內恢復Trash Can資料
13. What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above
filter設定功能包含: Exclude / Include / Modify
可在"View 資料檢視"層級中作設定filter,
filter功能可用來exclude內部IP 或 限定北美地區
比如: filter設定北美地區, 那麼就不會出現其他區域的資料
14. Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
務必要在View資料檢視,設定一個raw data
filter(過濾器)設定條件,資料經處理後,就不能再復原或改變
filter功能可用來exclude內部IP 或 限定北美地區
比如: filter設定北美地區, 那麼就不會出現其他區域的資料
15. Google Analytics filters data in the order in which the filters are set.
True
False
GA報表,按設定的先後順序作處理
16. Filters allow you to reprocess historical data from before the filter was applied.
True
False
filter功能可用來exclude內部IP 或 限定北美地區
比如:我在11/1設定filter 條件為北美地區,
那麼GA報表選取的日期範圍1/1-10/31之訪客historical data為全部地區
但是11/1以後所有的訪客資料,則為條件設定之北美地區,不會再出現其他地區資料
點選Admin,在property資源,點選Tracking Info(追蹤資訊),即可取得Tracking Code(追蹤碼)
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